In an inspiring and thought-provoking SmartTeams Talk, Coach for America founder and former NFL player, Joe Ehrmann, offers four specific ways coaches can use their unique position in a society in which sports is our "secular religion" to transform the lives of their players and reclaim sports' educational, social and ethical role, first, by seeing sports as a co-curricular, not extra-curricular, activity; second, by viewing sports as a place where athletes on both teams are engaged in a mutual quest for excellence, not a "I win, you lose" game; third, by using sports to build character, not a win-at-all-costs attitude; and, finally, by teaching male athletes a curriculum emphasizing healthy masculinity and respect for women and girls, empowers them to have the moral c